It was a week of social strategy, trends, hashtags, and panels. But in a somewhat unprecedented move, Cavalry took the stage at Social Media Week with their client, joining them in leading a panel.
Megan Steidl and Vicky Oyomba of Cavalry were joined with Brian Dews of AlEn to present to the Social Media Week crowd. They focused on the new CLORALEN® social campaign and how they tackled the challenge of engaging users in a category that was conventionally…boring.
Learn more about Social Media Week here.