ENJOY THE VIEW
In the history of beer and beer advertising, one demographic had been completely ignored. These are the guys with a certain level of success that were stuck drinking the same light beers they drank in college. Enter Corona Premier, the only light beer brewed for those with higher standards.
YOU'RE CLOSER TO THE FARM THAN YOU THINK
We all share the same farm values. Dedication. Quality. Hard work. In a way, we’re all farmers. So even if you live in a city condo or a cul-de-sac in the suburbs, when you have Hillshire Farm Lunchmeat and Smoked Sausage, you’re closer to the farm that you think.
NOT PERFECT, BUT CLOSE
Craft beer drinkers rated Ballast Point Sculpin 97 out of 100. That’s a big deal and a great selling point. While it’s not a perfect score, it’s pretty close.
CLEAN BRIGHT
While most multipurpose cleaners tout functional benefits of whiter whites and deeper cleans, Pinalen promises a more emotionally-appealing clean. Only Pinalen can make kitchens kick, bedrooms bold and any space soar.
BLEACH LIKE A BOSS
Splashy, unruly, liquid bleach hasn’t changed since its invention in 1930. Nearly a century later, Cloralen introduced the world’s first splash-free bleach gel. Bleach will never get the best of anyone again.
ENJOY THE TROPICS
Corona Refresca is the premium spiked refresher imported from Mexico that Brings the Tropics everywhere it shows up.
A SALOON LAGER INSPIRED BY THE PAST
Western Standard is inspired by beer served in pre-prohibition frontier saloons. The lager aged in High West bourbon barrels is crafted for those seeking an everyday beer that’s anything but.
Together We Stand
BRING ON SUMMER
Ball Park Franks have been a summer staple since 1957. So, to relaunch the brand, we reached into its past to show how that tasty tradition has been passed down for generations.
LIT'L SMOKESPERSON
A crockpot of Lit'l Smokies and grape jelly is great and all, but people were hungry for something different. So who better to offer up some new recipes than a Lit'l Smokesperson with a mustache?
BORN IN THE ROCKIES
How do you take a beer that people thought lacked flavor from 5th to 2nd place in the category? Reframe the conversation and create The World’s Most Refreshing Beer. Born in the Rockies, Coors Light is the only beer that could make that claim.
THE MAN FROM GOLDEN
While the rest of the domestic beer category was in decline, Coors Banquet enjoyed a steady increase. How? By tapping into Millennials’ affinity for authenticity with the amazing (and true) story of how Coors Banquet was born.
PICK DIFFERENT
As Millennial palates were shifting toward something sweeter, they were hard pressed to find “bar-worthy” options outside of beer. By challenging them to Pick Different, the result was MillerCoors' most successful product launch in a decade.
A FORCE AT WORK
“Support our troops” is a common saying. But too many times these are empty words. Veterans have unparalleled experience that translates into civilian workforce skills. So what’s the best way to support our troops? Hire them.
NATURALS
In a category where “farm to table” claims were already being touted, Hillshire Farm proved nobody could tell that story better than they can. How? By letting their craftsmanship do the talking.
CALL ON CAVALRY
THE WRIGHT WAY
Bacon is bacon, right? Not when it’s been handcrafted, hand cured and hand carved the same way for almost 100 years. To demonstrate the nuances of the Wright family recipe, we visited one of America’s biggest food fests.
MADE STRONG
How do you get young guys who think cider is too feminine to start drinking it? Remind them that cider got its start as the preferred beverage of the rough-'n’-tumble types who built this country. Guess who became the nation’s #2 cider just months after launch?
ENJOY THE VIEW
In the history of beer and beer advertising, one demographic had been completely ignored. These are the guys with a certain level of success that were stuck drinking the same light beers they drank in college. Enter Corona Premier, the only light beer brewed for those with higher standards.
YOU'RE CLOSER TO THE FARM THAN YOU THINK
We all share the same farm values. Dedication. Quality. Hard work. In a way, we’re all farmers. So even if you live in a city condo or a cul-de-sac in the suburbs, when you have Hillshire Farm Lunchmeat and Smoked Sausage, you’re closer to the farm that you think.
NOT PERFECT, BUT CLOSE
Craft beer drinkers rated Ballast Point Sculpin 97 out of 100. That’s a big deal and a great selling point. While it’s not a perfect score, it’s pretty close.
ENJOY THE TROPICS
Corona Refresca is the premium spiked refresher imported from Mexico that Brings the Tropics everywhere it shows up.
